for business · Uzbekistan ● welcoming first partners

Your brand in Baraka Town

Baraka Town is a game about money habits inside the free tezfin app. People record what they spend — and build their own mahalla. Your brand’s house can stand in that mahalla.

Ads in the game are labelled “Reklama” and written in Uzbek, as the Law on Advertising requires.

Baraka Town

A mahalla people build with their own habits

  • Every recorded expense becomes a new building
  • Nothing is bought with money
  • Game coins are never exchanged for soums
Baraka Town · tezfin
  • Brand housein the player’s mahalla
  • Brand mechanicsinside the house
  • Couponsfor good habits
  • Reportswith no personal data
the tezfin ecosystem

One ecosystem — two sides

People come to tezfin to get their money in order. Businesses come through tezbiz — to be close to those people.

for people · free

tezfin

An app for personal money

  • Income, spending and the family budget
  • Your own loans: schedule and reminders
  • Financial passport: what the score is made of
  • Financial literacy lessons
  • The Baraka Town game: spending turns into buildings of the mahalla
for business

tezbiz

The company cabinet

  • Marketing in Baraka Town: a brand house with mechanics and events inside
  • Partner coupons in the app’s Market soon
  • Weekly campaign report
  • Selling goods and services on credit soon
how businesses meet people
  1. 01 A habit A person records spending and takes lessons
  2. 02 The mahalla grows Every entry becomes a building in the game
  3. 03 Your house nearby Your brand’s house stands in their mahalla, with your icon above it
  4. 04 They drop in A tap opens the brand house, the card and your website
Adults, 18+ Sign-up from 18 only — ads never reach children
Uzbekistan, 7 languages Uzbek (Latin and Cyrillic), Russian, English, Kazakh, Kyrgyz, Tajik
Good habits People come here to sort out their money: there is no betting, alcohol or tobacco in the game
Not a banner The brand house is part of the game world. No pop-ups, no sound, no notifications on the brand’s behalf.
They come on their own A player enters your house when curious. When the brand has an event, a “!” sign above the house calls them in.
Lawful and fair The “Reklama” label and Uzbek text on top, as the Law on Advertising requires. Player data is never passed to the brand.
your brand in Baraka Town

Not a banner, but your own house in the mahalla

Your brand becomes part of the game world. The brand house only changes how the mahalla looks: it gives and takes nothing in the game — people come in because it is interesting.

brand house

Your house among the houses of the mahalla

The house is drawn in the game’s style, with your sign and colours. Above it is your brand icon: one tap and the player walks in.

The house stays in the mahalla for the whole contract and is open from the player’s first day.

The brand’s shop in the mahalla — a game screenshot
inside the house
in development

Brand mechanics and events

Inside the brand house — prototype

Inside the house live your brand’s game mechanics and events. How many mechanics depends on the plan.

event
in development

An event sign above the house

Brand icon and event sign above the house — prototype

When the brand has an event, a “!” lights up above the house — the way game characters call when they want to talk. Once the player has been in, the sign goes out.

brand card

A link to your website

Name, headline, a short text and a button to your website. Uzbek text on top, the player’s language below, with the “Reklama” label.

The brand card in the game
tezfin market
soon

Coupons for good habits

People earn coins for tracking money and taking lessons and exchange them for partner coupons. Coins are not money: they cannot be bought or withdrawn.

you don’t need to draw anything
  1. You send a vector logo, brand colours and a photo of your shop
  2. We draw your house in the game’s style and prepare the card texts
  3. You approve the look — two rounds of changes
  4. Your brand appears in the game for the term of the contract
tezbiz plans

Three levels — start for free

for any business

Free

Meet the tezfin audience

  • A coupon in the Market once a month — we set it up soon
  • Coupon redemption report
chains of shops, pharmacies, cafés

Monthly

Your own house in the mahalla free for the first

  • Brand house with an icon
  • One game mechanic inside the house
  • Card with a button to your website
  • Weekly report
  • Coupons — as in Free
for a launch that stands out

VIP

VIP house and events

  • VIP brand house with an icon
  • Three game mechanics inside the house
  • Events with a “!” sign above the house
  • Card with a button to your website
  • Weekly report
  • Coupons — as in Free
the “Your brand in Baraka Town” programme

Be the first brand in the mahalla

We are just opening Baraka Town to business. First partners get the Monthly plan free — until tezfin reaches 10,000 users, and for at least 6 months. You take your place in the mahalla before everyone else.

0 soumuntil tezfin has 10,000 users — and for at least 6 months

−50%on any plan for the whole following year

  • Your house is already there The first 10,000 players will find your shop in their mahalla.
  • Fewer brands — more attention While there are few partners in the game, your house stands out.
  • Mechanics — shaped with you You try new mechanics first and help decide what they become.
  • Your logo among the first Your mark on this page, in the section of Baraka Town’s first partners.

Let’s grow together. The more people use tezfin, the more of them see your house. Tell your customers about tezfin — a QR code at the till or a post in your channel.

Baraka Town’s first partners

The logos of the mahalla’s first brands will be here

how to start
  1. Write to us about your brand
  2. Contract and a licence for your trademark
  3. We draw the house, you approve it
  4. Your brand in the game — we announce the date in advance

Features marked “soon” and “in development” arrive with app updates. Prices and terms are set in the contract.